SEO or Search Engine Optimization in the year 2025. Welcome all , i’m Pol , web rewriter and SEO specialist , today I will propose some 13 ideas about how to rank good in organic search .
- Optimize for E-E-A-T (Experience, Expertise, Authority, and Trustworthiness)
Experience: Highlight hands-on experience in your content. Include case studies, testimonials, and real-world examples.
Expertise & Authority: Demonstrate subject-matter expertise with in-depth, well-researched content.
Trustworthiness: Use secure websites (HTTPS), provide author bios, and link to authoritative sources. - Prioritize High-Quality, Intent-Based Content
Align your content with search intent (informational, transactional, navigational).
Focus on long-form content that covers topics comprehensively but remains scannable.
Implement structured data (schema markup) to help search engines understand your content. - Leverage AI-Generated Content Carefully
Use AI tools to assist content creation but ensure human oversight to maintain originality and quality.
Optimize for conversational search (important for AI-driven search engines like ChatGPT and Bard). - Core Web Vitals & Page Experience
Enhance loading speed (e.g., minimize code, compress images).
Improve mobile responsiveness and usability.
Reduce cumulative layout shifts (stable design). - Voice Search Optimization
Write conversational content with natural language queries.
Use long-tail keywords that match how users speak.
Optimize for local SEO since voice searches often include “near me” queries. - Video SEO
Host videos on YouTube or embed them in your site.
Add transcripts, captions, and optimized thumbnails.
Use video schema to improve discoverability. - Optimize for Featured Snippets
Structure your content with FAQs, bullet points, tables, and headings.
Provide concise, direct answers to common questions. - Focus on Topical Authority
Cover clusters of related topics to build authority.
Use internal linking to create pillar pages and supporting articles. - Local SEO & Google My Business (GMB)
Keep your Google Business Profile updated with accurate details.
Collect and respond to customer reviews.
Optimize for local keywords and include geo-specific landing pages. - AI-Driven Search Engines & Conversational Interfaces
Optimize for multimodal search (images + text).
Ensure your content is discoverable by AI models that integrate search results.
Leverage entities and topic modeling to align with semantic search. - Social Signals and Brand Building
Increase brand visibility and engagement through social media platforms.
Use UGC (User-Generated Content) and collaborations to boost trust signals. - Data-Driven SEO with Analytics
Utilize tools like Google Analytics 4 (GA4), Search Console, and third-party SEO tools to track performance.
Focus on metrics like engagement rate, scroll depth, and conversion paths. - Keep Up With Algorithm Updates
Monitor and adapt to Google’s core updates and AI integration into search.
Stay informed about search trends through SEO communities and Google documentation.